DRM Uses

Active Internet's DRM
is extremely scalable and customizable. It serves the needs of virtually any size organization and meets the demands of virtually any kind of digital transaction.

Active Internet's DRM based upon Microsoft® Windows Media™ Rights Manager unlocks the door to many creative and successful digital media service models, now and in the future. The following scenarios demonstrate just a few of the innovative business models that Active Internet's DRM can enable. Listed below are a few examples of how you can use the DRM for your business solutions. These are only a few. The implementation is only limited by your imagination.

DRM business solutions

Audio Books
The audio book market is an excellent candidate for digital rights management. Instead of distributing by CD or cassette, media costs and shipping costs are eliminated. Every product sold via download will have a higher profit margin.

Digital Daliles
INSTRUCTIONAL Audio/Video – Music examples are another example of an excellent use for DRM.

Corporate Training
A company may have videos that employees use for training or company policy. By using a drm system, all training content can have licenses that are issued for a limited time period. Furthermore, the license could be revoked at any time rendering the content useless. This certainly lessens the possibility of your content getting into the wrong hands.

Selling Music Direct to Consumer
A band can now securely sell their own music directly from their website. They can be in constant content with their fans.

Digital Media Preview-and-Purchase
Using Windows Media Rights Manager, a retail Web site offers consumers the option to preview songs before buying them. The consumer is allowed to download any song and play it two times in exchange for registering with the service. The third time the consumer attempts to listen to the file, he is taken directly to the retailer’s Web site, where he is given instructions on how to purchase the music. The content owner is able to promote its recording artists and albums on the Internet while cutting down on marketing costs and also to use registration information to strengthen its mailing list.

Pay-Per-View Movies
A content owner creates a digital cinematic experience for consumers similar to cable pay-per-view. A consumer visits a virtual video store, provides registration information and a credit card, and rents a movie to play on her PC. The movie, protected with Windows Media Rights Manager, is streamed to the consumer’s computer.

Company Presentations/Protection of Sensitive Material
An employee was unable to attend a company meeting about a new sales program and now wants to view the briefing. Because the company doesn’t want the information to leak out to its competitors, it has protected the streamed content using Windows Media Rights Manager. When the employee selects the presentation on his office PC, a one-time license for the content is issued silently, and the video begins streaming.

Distance Learning
As part of a career development program, an employee is taking a marketing class offered by a major university located out of state. The university has saved videos of all the presentations in the course and, using Windows Media Rights Manager, has encrypted them so they can be streamed or downloaded to students’ computers after the acquisition of a license. The employee logs in, and a license is sent to her computer. The company uses the license as an attendance record and also for billing purposes.

Distributed retail.
We can encode and package your digital files as Windows Media files, and then distribute the files to all your vendors. The content can be distributed and sold from hundreds or thousands of sites. Consumers purchase the packaged Windows Media files and acquire licenses to play them from our license clearing house. The content owner tracks which vendors were responsible for each purchase.

Rental or subscription model.
For $10 a month, a consumer visits a web site that allows him unlimited access to a large collection of songs. He downloads a number of songs and plays them as often a he wants. Using Windows Media Rights Manager, the content owner creates a licenses model with start and end dates. For each song the consumer selects, a license that expires on the last day of the months is pre-delivered to him. The next month, he can no longer play them because his monthly license has expired. He is automatically prompted to pay his monthly fee, after which he is issued new licenses that expire on the last day of the next month.

Selling Music Direct to Consumer
A band can now securely sell their own music directly from their website. They can be in constant content with their fans.

Distributed retail
We can encode and package your digital files as Windows Media files, and then distribute the files to all your vendors. The content can be distributed and sold from hundreds or thousands of sites. Consumers purchase the packaged Windows Media files and acquire licenses to play them from our license clearing house. The content owner tracks which vendors were responsible for each purchase.

Rental or subscription model
For $10 a month, a consumer visits a web site that allows him unlimited access to a large collection of songs. He downloads a number of songs and plays them as often a he wants. Using Windows Media Rights Manager, the content owner creates a licenses model with start and end dates. For each song the consumer selects, a license that expires on the last day of the months is pre-delivered to him. The next month, he can no longer play them because his monthly license has expired. He is automatically prompted to pay his monthly fee, after which he is issued new licenses that expire on the last day of the next month.