Active Internet's Email Marketing Solutions is designed for online publishers and other organizations that want to make announcements via opt-in email newsletters.
Active Internet's Email Marketing Solutions gives you the tools you need to create effective email announcements. Its pre-designed HTML templates make your email newsletter more professional-looking than plain text and don't require an art degree to use! You can also store and use your own templates.
You can also track "opens" and "clickthroughs" to evaluate your list members' responses: how many recipients open your mail, and, of those, how many click through to your Web site? Answering these questions enables you to adjust your next message for an even better response.
Features and Benefits
Active Internet Email Marketing Solutions is hands-down the most rock solid email publishing platform you'll find: reliable, scalable, and loaded with benefits.
Powerful Publishing Tool
- Send anything including text, HTML, multi-part MIME, and AOL-compatible email messages.
- HTML templates are included so your email looks professional. Create your own templates for repeat use.
- Lightning-fast mail delivery of 100,000+ email messages per hour means your mailings get out quickly.
- HTML open detection indicates if and when list members looked at your mail.
- Clickthrough tracking shows you which links were the most popular by tracking members who clicked on particular URLs.
- Extensive reporting covers membership activity (subscribes and unsubscribes); delivery, retries, and bounces; as well as opens and clickthrough results.
One-to-One Personalization
- Headers and footers can be customized to appear in every outgoing email message.
- Mail merge lets you personalize your mail by inserting each member's name or email address into the message's header and body (for example, Dear Jane Smith).
Positive Membership Experience
- Membership confirmation (a.k.a., "double opt-in") helps ensure that your email list is comprised of members who truly want to be on it.
- Failsafe unsubscribing enables you to comply more easily with CAN-SPAM by including each recipient's unique unsubscribe address in the footer of every message posted to your discussion list.
User-Friendly Administration
- Automated bounce handling identifies and removes bad email addresses according to rules you specify, reducing administrative workload and helping ISP relations.
- Message scheduling lets you plan email campaigns and mailings in advance, to be distributed at times you set.
- Membership rules let you decide how new discussion list members may join your lists: without any required approval; with administrator approval; or via special password.
- Password protected Web interface keeps your list administrator access secure.
